SYFY PUTS FANS FRONT AND CENTER AT SAN DIEGO COMIC-CON 2018 WITH NONSTOP PANELS, PARTIES, MYSTERY BOXES, ACTIVATIONS AND 24/7 COVERAGE FROM SYFY WIRE
NEW YORK, NY – June 29, 2018 – One year after SYFY debuted its new fan-centric rebrand, the network is going big at San Diego Comic-Con 2018. With 10 panels, two fan parties, roving interactive activations, mystery boxes galore, pop-up fan awards, and branded buses, trains and gear featuring art created by fans – SYFY’s ‘Con presence is designed to be the year’s ultimate celebration of fandom. In addition, the independent genre news site SYFY WIRE will blanket the ‘Con to provide round-the-clock on-air and online coverage of all the biggest stories.
San Diego Comic-Con will also be the launch pad for the SYFY WIRE Fan Creatorsinitiative – the next phase of SYFY’s “It’s a Fan Thing” positioning. The multi-platform program will celebrate, nurture and support the makers, artists and creators at the heart of genre fandom. Beginning with an online hub dedicated to showcasing the latest and greatest in fan creations, the SYFY WIRE Fan Creators initiative will prove “It’s a Fan (Made) Thing” with year-round contests, partnerships and recognition for the best in class when it comes to being a participating fan.
“At SYFY, we know that genre fans are not mere observers, they’re passionate participants,” said Alexandra Shapiro, Executive Vice President, Marketing and Digital for SYFY and USA Network. “And so everything we do at SDCC will include remarkable creative work from fan artists and creators, from the designs on our sought-after swag bags to the décor and food at our parties.”
SYFY’s San Diego Comic-Con 2018 presence includes:
SYFY will bring the biggest genre stars together for 10 official panels, including eight show panels and two panels from SYFY WIRE that dissect and celebrate genre and geekdom.
“SYFY WIRE’s The Great Debate,” one of last year’s hottest panels, will return with host Aisha Tyler and celebrity panelists debating the genre’s most hotly contested topics. Also from SYFY WIRE, Fangrrls managing editor Cher Martinetti will host “SYFY WIRE Fangrrls: Women Changing the Game,” an in-depth discussion with women leading the charge in sci-fi, fantasy and horror. Continue reading