True Blood’s Alexander Skarsgard is the new face of Calvin Klein. This is not the first modeling gig for Alexander. He was also the face of ”Hickey Freeman” two years ago. The ad image above shows the scent “Encounter”.
[box] The Encounter Calvin Klein campaign tells the story of unresolved tension and desire between a man and a woman,” said Thomas Burkhardt, vice president of marketing for Coty Prestige, the fragrance licensee of Calvin Klein. “It’s meant to be open to interpretation. It also makes you a bit uncomfortable, which is a trademark of advertising this brand.”[/box]