LACOSTE L!VE, the younger-minded, fashion conscious crocodile, geared up to host a chic pool party, presented by HTC, a leading designer of smartphones like the new HTC One, in celebration of one of the most stylish music festivals in the country – the Coachella Valley Music & Arts Festival. CLICK ON READ MORE for more images and info:
Music-loving tastemakers and influencers were invited to make a splash in the pool among green crocodile rafts, enjoy a cocktail, or just lounge in the desert sun. Guests were re-fueled by delicious gourmet treats from the famous “The Slice Truck” and “Don Chow Tacos” food trucks from LA or cooled down with FIJI Water Shaved Ice and Patrón Tequila popsicles. LACOSTE and HTC also featured additional activities such as Giant Twister, speed boat racing, Superbooth fun, panoramic photos by TourWrist, a phone charging station, and more.
The most highly anticipated feature was the launch of the high-tech LACOSTE L!VE Pop-Up shop, which provided guests with an exclusive shopping experience at a special VIP discount. The pop-up supported the efforts of The Voice Project, donating 10% of all proceeds to the foundation. For more information, visit www.voiceproject.org.
Saturday and Sunday, April 14-15
12PM – 6PM
Private Estate in Thermal, California (walking distance from Empire Polo Field)
Gallery below contains images provided by LaCoste for use in article (huge thanks to them!)
MORE: Images from the event can be found at Wireimage.com: